Paid Acquisition Analyst

Marketing

Owns paid-media measurement: ROAS and CAC reporting, scale/hold/kill decisions, attribution reconciliation, and tracking health. Distinct from the marketing specialist, who runs campaigns; this role decides whether they are working.

Runs 3 workflows, replacing 130 minutes of manual work across one full cycle.

What it runs

Ad Performance Briefreplaces 45 min per runEvery day 9:00am

Daily spend, attributed revenue and ROAS by campaign, diffed against the trailing baseline, with the movers explained rather than just listed.

DeliveredSpend $4,180, attributed revenue $14,290, blended ROAS 3.42x. Two campaigns degrading; one is thin data, not a decline.

Tracking Health Checkreplaces 60 min per runMondays 10:00am

Finds revenue arriving with no attributed source and the specific URLs causing it, before the numbers everyone is optimising against quietly stop meaning anything.

Delivered38 sales (24% of revenue, $11,420) have no attributed source. One checkout subdomain explains 31 of them.

Lead Journey Lookupreplaces 25 min per runEvery day 9:00am

Where a specific customer actually came from: every click, call, cart and subscription on their record, in order. Answers "what did this person touch before they bought" for one lead, or for everyone who bought in the last day.

Delivered9 buyers yesterday: 6 traced to YouTube prospecting, 2 to branded search, 1 unattributed ($890, 11% of revenue).

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